You’ve got the ideas, the sketches, and the dream.
But turning it into a real, profitable brand? That part isn’t always straightforward.
Launch Your Brand gives you the proven strategies and step-by-step guidance — from sourcing to selling — to build a conscious fashion brand that actually makes money.
Launch a sustainable and profitable fashion brand from scratch.
PRESS PLAY
Is it time to finally start your fashion brand?
You've been dreaming about your sustainable brand for a while now. Maybe you’ve created moodboards or product sketches. But you keep procrastinating. Not because you don’t care enough... Not because you’re not capable...
But because no one’s given you the proven strategies and sustainable tactics to actually build a brand from scratch — in a way that aligns with your values and makes $$$.
You’re scared to waste time or money on the wrong things.
You want the proven strategies, sustainable tactics, and plug-and-play resources to fast-track your success.
You’ve tried Googling your way through it…
You care about doing this intentionally — but you don’t know how to actually put that into action.
You want to do things right — not rushed.
You’ve got a vision… but don't know where to start.
Sound Familiar?
No more throwing spaghetti at the wall. No more fumbling your way through creating your dream brand.
Launch Your Brand is a self-paced course that walks you through every step of building a sustainable and profitable fashion brand — even if you don’t have a fashion or business background. From sourcing and sampling to pricing, production, and selling your first collection, you’ll get the exact strategies, systems, and templates I’ve used to help founders successfully launch conscious fashion brands.
Launch Your Brand
START RIGHT, RIGHT FROM THE START
✅ Build a business foundation that sets you up for long-term success — from legal and financial setup to sustainable growth strategies.
✅ Fund your launch with pre-sales and self-funding strategies — so you’re profitable from day one without outside investors.
✅ Design intentional, sell-out products — by narrowing in on the 1–2 hero pieces your audience actually wants.
✅ Find ethical factories and sustainable materials — even if you're working with low minimums or have no industry connections.
✅ Launch with a high-converting website and community ready to buy — so your first drop sells out (and builds serious momentum).
✅ Turn your vision into a full-time, sustainable career — with a conscious brand that reflects your values and supports your lifestyle.
With LYB, You Will...
Natalie, Founder of Ojalá
“I would absolutely recommend Launch Your Brand! I could not have done it without Selina.
I cannot stress how invaluable everything in LYB is. It is truly jam-packed with strategies, resources, templates – Selina did NOT hold back!”
Starting a Sustainable Fashion Brand With a Full-Time Job
LET'S LAUNCH YOUR BRAND
Foundation
module one
- Clarify your brand’s vision and mission so you have a clear north star.
- Lock in a strong, memorable business name — and make sure it’s trademark-ready.
- Understand the legal essentials: what documents you need and how to work with a lawyer to protect your brand.
- Figure out exactly how much you need to launch — and map out how you’ll fund your brand through pre-sales or self-funding.
- Build the entrepreneurial mindset required to sustainably grow your brand and lead with confidence.
- Learn how to manage your time effectively, stay focused, and avoid burnout as you build your business.
LET'S LAUNCH YOUR BRAND
module TWO
Product Validation
- Get crystal clear on your ideal customer and what they actually want
- Design and conduct market research — including surveys and interviews to gather real insights from your ideal customer
- Identify their biggest pain points, challenges, and unmet needs
- Conduct competitor research to understand what else is out there and where the market gaps are
- Co-create product ideas alongside your customer to ensure you're solving a real problem
- Apply a customer-first approach to guide your product development from day one
- Validate 1–2 products that your customer wants to buy — so you can move forward with confidence and avoid unsold inventory
Product Design
module THREE
- Learn how to design your products with sustainability in mind — from materials to construction
- Define your brand’s sustainability strategy and set clear priorities
- Understand how the fashion design process actually works, step by step
- Sketch your product ideas, even if you’re not a designer
- Find and hire your patternmaker, and then work with them to develop patterns
- Create product samples and conduct fittings to refine and perfect your designs
- Learn how to digitize your samples for production
- Understand the grading process to ensure your garments fit well across sizes
- Finalize your technical package so factories can bring your product to life
- Create your markers for efficient, low-waste fabric use
- Know how to manage design adjustments along the way
- Learn how to collaborate effectively with your designers and patternmakers for a smooth development process
LET'S LAUNCH YOUR BRAND
LET'S LAUNCH YOUR BRAND
Product Development
module FOUR
- Explore different types of sustainable materials and understand what makes them eco-friendly
- Source your materials from vetted, ethical mills around the world — including options with low MOQs
- Receive and analyze fabric swatches, and learn how to properly vet material quality and sustainability claims
- Finalize the materials you'll use for your products with confidence
- Learn how to build a strong, professional working relationship with your mill
- Get a clear overview of how ethical manufacturing works and what to look for
- Source production partners from a list of ethical manufacturers with low MOQs
- Learn how to vet potential factories and ask the right questions
- Finalize the right manufacturer to produce your products
- Build and maintain an efficient, values-aligned relationship with your factory
Branding
module FIVE
- Understand what it takes to build a brand that’s both sustainable and premium
- Lay the foundation for a strong and values-aligned brand identity
- Create a brand moodboard to visually anchor your aesthetic and tone
- Design and finalize your logo suite — including primary and secondary variations
- Choose and finalize your brand typography for consistency across all touchpoints
- Build your brand color palette based on your brand values and aesthetic direction
- Put everything together into a clear, usable set of brand guidelines
- Learn how to stay “on brand” as you grow — and build a brand that people recognize, trust, and want to be part of
LET'S LAUNCH YOUR BRAND
LET'S LAUNCH YOUR BRAND
Marketing
module SIX
- Finalize your marketing and content strategy so you can build brand awareness and an engaged community that’s ready to buy
- Learn how to confidently be the face of your brand and connect with your audience as a founder-led business
- Master Instagram marketing — from Reels to posts — and learn how to grow and nurture a community that converts
- Learn how to use TikTok effectively to create viral, authentic content and build an audience aligned with your brand
- Attract more of your ideal customers through strategic, value-driven content
- Keep your community engaged and excited — so they feel connected to your mission and eager for your next launch
LET'S LAUNCH YOUR BRAND
Shopify Website
module SEVEN
- Understand why Shopify is the best platform for launching your sustainable fashion brand
- Get a full overview of how Shopify works so you can confidently navigate it
- Finalize high-converting, on-brand copy for every page of your website
- Learn how to manage your product catalog and keep your inventory organized
- Choose a Shopify theme that aligns with your brand and converts
- Customize your theme so your site reflects your visual identity and values
- Design every key page — from your homepage to your product pages — with intention and strategy
- Build a high-impact Coming Soon page to capture early traffic and grow your email list before you launch
LET'S LAUNCH YOUR BRAND
Email Marketing
module EIGHT
- Understand why email marketing is essential for building community and driving consistent sales
- Solidify your email marketing strategy so it aligns with your brand and long-term goals
- Learn how to integrate your email marketing directly with Shopify to streamline your tools and save on platform costs
- Create a high-converting opt-in that attracts your ideal customers and grows your email list with qualified leads
- Set up your brand’s welcome email series to nurture new subscribers and turn them into excited buyers
- Finalize your ongoing newsletter strategy — whether that’s weekly or bi-weekly — to keep your community engaged and primed for your next launch
LET'S LAUNCH YOUR BRAND
Product Readiness
module NINE
- Learn how to put the final touches on your products so they’re launch-ready and set up to sell
- Finalize your pre-sales strategy to minimize leftover inventory, shorten customer wait times, and reduce overwhelm during fulfillment
- Price your products strategically to ensure you're hitting your profitability goals from Day 1
- Learn how to photograph your products in a way that maximizes conversions and creates scroll-stopping content for social media
- Merchandize your products effectively to make them irresistible to your ideal customers
- Set up your pre-sales process on your website and backend so everything runs smoothly
- Learn how to ship and package your products in a budget-conscious and sustainable way
LET'S LAUNCH YOUR BRAND
Launch Strategy
module TEN
- Finalize your strategy to hit your sales goals and launch with confidence
- Set realistic yet ambitious launch targets and KPIs so you know exactly what you’re working toward — and how to get there
- Learn how to use organic marketing strategies to drive traffic and conversions
- Create and schedule all your pre-launch content to warm up your audience and get them excited to buy
- Build out your full launch content plan so you can show up consistently and convert effectively throughout your launch window
- Explore how to drive even more traffic through paid advertising — only if it makes sense for your brand
- Learn how to work with influencers and content creators to expand your reach and boost credibility
- Plan, promote, and execute launch events that build connection and increase sales — and know exactly what to do after the event to keep momentum going
- Learn how to confidently sell your products — without feeling “salesy”
LET'S LAUNCH YOUR BRAND
Launch Execution
module ELEVEN
- Learn how to increase your sales during your launch with conversion-focused tactics and intentional messaging
- Effectively promote your brand in a way that feels authentic and aligned — not pushy or overwhelming
- Execute your launch with clarity and confidence while taking care of your mental health and avoiding burnout
- Learn how to pivot quickly and strategically if things don’t go according to plan (because they never fully do!)
- Close your pre-sales with intention and smoothly fulfill your orders
- Reflect, rest, and recuperate from your amazing launch
- Conduct a post-launch debrief to capture all your lessons, wins, and areas of improvement
- Learn how to continue “relaunching” after your first big push — so you can keep making sales and building momentum
MODULE 11 →
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MODULE 2 →
MODULE 1 →
Launch Your Brand Curriculum ⬇️
TAKE A PEEK INSIDE!
When you enroll in the Launch Your Brand course, I give you all the resources, templates, and support you need to successfully kickstart your dream brand.
The Launch Your Brand Bonuses
BUT WAIT, THERE'S MORE!
🎧 Listen to ALEX & KIM’s STORY OF DEVELOPING an ACTIVEWEAR BRAND
“It’s been a pleasure working with Selina. She has an amazing way of breaking things down.
We view her as our brand’s go-to expert!”
From Two Co-Founders
🎧 Listen to FLORA’S JOURNEY CREATING A FASHION BRAND FOR MOMS
“It was super helpful having Selina’s guidance through the whole process. I have a fashion background but the business strategies brought it all together for me.”
From a New Mom
🎧 Listen to LINA’s experience BUILDING aN ETHICAL vegan fashion branD
“LYB was fantastic! I’m really grateful for Selina.
She provided me with tools that I’m going to use for my business forever.”
From a Fashion Designer
Stop relying on scattered blog posts, YouTube videos, and trial-and-error.
Start your brand the right way — with a step-by-step system that helps you validate your product, fund it through pre-sales, and launch with confidence.
Created by a sustainable fashion consultant who’s helped 100+ founders launch intentional and profitable brands — Launch Your Brand gives you everything you need to go from idea to sell-out launch, without the overwhelm or wasted time.
You don’t need to keep guessing how to start your fashion brand — you need a proven path that actually works.
LAUNCH YOUR BRAND / LAUNCH YOUR BRAND / LAUNCH YOUR BRAND
But here’s the thing: you’re not here to make clothes for fun. You’re here to build a profitable, values-aligned fashion brand that actually sells.
Launch Your Brand isn’t surface-level advice or a one-size-fits-all course. It’s a comprehensive, step-by-step program that covers everything you need to know — the business side and the fashion side — to help you build a sustainable brand from the ground up.
✅ You’ll validate your product before you spend a dime on inventory
✅ You’ll fund your brand through pre-sales, not your life savings
✅ You’ll build a community before you launch so you make sales from Day 1
✅ You’ll launch intentionally and sustainably — with strategy, not stress
Because this isn’t about winging it, hoping it works, and ending up with unsold product in your closet.
It’s about creating a brand that’s profitable, ethical, and built to last — not just a clothing-making hobby that drains your energy and your bank account.
Let’s be real — there’s no shortage of courses that teach you how to design clothes or “start a brand” in a weekend.
Why This Isn’t "Just Another Course"
This isn’t just a course to help you start and launch a brand — it’s the blueprint for building a lasting sustainable and profitable fashion brand.
You launch strategically and sustainably — with a clear plan, intentional content, and zero last-minute chaos.
You build an engaged community in advance — so when you launch, you’re selling to people who are ready to buy.
You fund your brand through pre-sales — so you don’t need to drain your savings or take on risky inventory upfront.
You validate your product — making sure it solves a real problem, is in-demand, and is something your ideal customer can’t wait to buy.
the launch your brand magic:
& INTO THE WORLD
GET YOUR BRAND OUT OF YOUR HEAD
LET'S LAUNCH YOUR BRAND
Before building my own businesses, I worked in corporate managing multi-million dollar budgets, launching products, and leading strategy across industries like tech, fashion, and wellness.
Now, I bring that real-world know-how to help conscious founders like you build sustainable, profitable brands — from the ground up.
10+ Years of "Real-World" Business Experience
01
Why Learn From Me?
LET'S LAUNCH YOUR BRAND
From zero-to-launch beginners to product-based brands in growth mode, I’ve supported over 100 purpose-driven founders worldwide.
Whether it's refining a product idea, validating demand, or launching with confidence — I've helped them do it sustainably.
I’ve Helped 100+ Sustainable Founders Build Their Dream Brand
02
LET'S LAUNCH YOUR BRAND
I scaled my first business to six figures by following best practices — and burned out doing it.
So I created my own system for building success without sacrificing well-being. That philosophy is baked into every part of Launch Your Brand.
From Burnout to Balance — I Know What Doesn’t Work
03
LET'S LAUNCH YOUR BRAND
Most programs assume you have time, money, and industry experience. I don’t.
LYB was made for people with full-time jobs, no fashion background, and big ideas — because I know what actually works when you're starting from scratch.
Built for Real People With Real Lives (Not Just Influencers or Designers)
04
MEET YOUR MENTOR
Hi, I’m Selina!! I’m a business advisor, sustainability advocate, and the mentor behind Launch Your Brand.
I’ve helped 100+ conscious founders turn their ideas into profitable and intentional brands — and I created Launch Your Brand to bring that proven process to more people like you.
As the founder of Recloseted, a leading consultancy for sustainable fashion brands, I’ve supported first-time founders and early-stage brands around the world. From product development and sourcing to brand strategy and launch, I’ve been in the trenches helping clients build businesses that align with their values and make money.
This program is everything I’ve seen work again and again with my 1:1 clients — packaged into a self-paced, step-by-step course so you can confidently launch your brand your way. If you're ready to stop second-guessing and start building, you’re in the right place.
Launching a Dream Accessory Brand With a Full-Time Job
"Launch Your Brand was invaluable. I honestly don’t know how I would’ve done this without it.
Trying to start a sustainable brand while working a 9–5 is no joke — and LYB made it doable.
It broke everything down step-by-step, with handouts, templates, and even small things like a QuickBooks discount that made such a difference.
There’s no way I could’ve figured all this out on my own.
Every time I had a question, the course had a clear answer or a resource ready to go. And the more I worked through it, the more I realized how much I didn’t know — but the best part was, LYB covered all of it.
If you’re serious about launching your brand the right way, I can’t recommend it enough!"
Valerie, Founder of Val Eves
Total VALUE = $4,998
✅ Exclusive deals and discounts
✅ Plug-and-play social media templates
✅ First 100 customers roadmap
✅ Fashion design crash course
✅ Vetted database of manufacturers
✅ Vetted database of materials
✅ Launch Your Brand course
TOTAL VALUE = $4,998
✅ Exclusive deals and discounts
✅ Plug-and-play social media templates
✅ First 100 customers roadmap
Payment Plan
✅ Fashion design crash course
✅ Vetted database of manufacturers
✅ Vetted database of materials
✅ Launch Your Brand course — access all 11 modules as soon as you sign up
Pay In Full
SAVE $194
LET'S LAUNCH YOUR BRAND!
shaz p.
"If you’re unable to make a decision on what to do next for your slow fashion business, LYB will not disappoint.
It is jam-packed with everything you need to launch. Selina and the Recloseted team hold your hand every step of the way. It’s money well spent."
jasmine L.
"LYB gave me what I needed to start working towards my goals of creating a sustainable clothing brand. Everything I thought I knew about starting a business was just scratching the surface.
I'm so happy I enrolled because I never could have done any of this on my own!"
angela A.
"I have always wanted to start a clothing brand but do it in an environmentally and socially responsible way.
LYB has given me all the strategies, resources and tools to do just that. I'm sure you will benefit from this program just as much as I have!"
FAQs
Is this course right for me if I’m just starting out?
Yes — this is exactly who it’s for! If you have an idea (or even just a strong “why”), Launch Your Brand will guide you step-by-step through turning that idea into a real, profitable fashion brand — without the stress or guesswork.
I don’t have a background in fashion or business. Can I still do this?
Absolutely. You don’t need a degree, fancy connections, or years of experience. We’ll show you how to build a brand from scratch — even if you’re starting with zero industry knowledge.
Do I need to know how to design clothes or be “creative”?
Not at all. We’ll help you clarify your vision and either brief a designer or work with a pattern maker — no sketching skills required. Many of our clients aren’t designers, and that hasn’t stopped them one bit!
Do I need a lot of money to start a brand?
What kind of products can I create inside LYB?
From dresses and pants to accessories like scarves, hats, or bags — LYB supports all fashion and accessory categories. If your product is rooted in style and sustainability, we’ve got you.
Do you help with sourcing sustainable materials and ethical manufacturers?
What if I change my mind about my product or idea halfway through?
How much time do I need to commit?
We recommend ~5 hours per week. This course is self-paced so you can fit it around your schedule — even if you have a 9–5 (90% of our past participants had a full-time job while going through LYB!) There is also a customizable schedule to help you stay on track.
Is this course available to founders outside of North America?
Yes! LYB is 100% online and accessible globally. We've worked with founders across Europe, Asia, Australia, and beyond — and our sourcing and manufacturing partners are worldwide too.
What kind of support is included?
While it’s a self-paced course, you’re not building alone. You’ll have access to our Slack community, course comment threads, and opportunities to ask questions as you go.
How long do I have access to the course?
You get lifetime access to all modules, tools, and future updates. Many founders revisit LYB whenever they’re prepping a new collection or refining their brand.
What makes Launch Your Brand different from other courses or YouTube tutorials?
This isn’t random advice or one-size-fits-all content. It’s a proven, step-by-step system built by someone who’s actually done it — and helped others do it too. LYB blends strategy, sustainability, and profit from the very beginning, so you build a brand that lasts.
Still have questions?
Ready to Launch Your Brand?
You don’t need another freebie.
You don’t need to keep piecing things together from Google.
You need a proven roadmap — built by someone who’s helped 100+ sustainable fashion founders launch the right way.
Launch Your Brand is your step-by-step system to go from idea to intentional, profitable launch — without wasting money, burning out, or ending up with unsold inventory.
Whether you’re just starting out or finally committing to that brand you’ve been dreaming about for years, this is your chance to build a fashion business that sells — and lasts.