Marketing that converts, and
gets results.
You built something great. Now the right people need to find it, trust it, and buy it. I build the go-to-market strategy that gets you there.
Your sales leak is your message.
Why aren't you getting more sales?
There’s a need. There’s a product. So where are the sales? Most of the time, the culprit is one of six things: your product, your customer, your message, your reach, your conversion, or your momentum. Find out what’s holding you back in 3 minutes, and get a tailored plan to fix it.
More marketing won't fix the wrong strategy.
When sales are slow, the instinct is to do more and throw spaghetti at the wall. But more of the wrong thing just gets you nowhere faster. I start with the strategy, so everything you do turns into loyal customers.
More content won't help if you're talking to the wrong people.
Two ways to go after it
The Audace Spark
A private, virtual GTM launch workshop that turns one upcoming launch into a focused, dated plan.
You have some product-market fit and you're launching a new product, entering a new market, or planning a big campaign.
A launch plan with priorities, owners and dates: your goal, target segment, key messages, top channels, content, and timelines.
The Audace Signature
Your full go-to-market strategy, done with you: research, strategy and ready-to-use assets, handed over.
You're building GTM from scratch, or you're stuck with unclear messaging, the wrong audience, scattered channels or stalled sales.
Positioning and ICP, a messaging guide, channel strategy, content strategy, and a clear 90-day roadmap your team can execute.
Advice from someone who's done the thing, for over a decade.
I’ve marketed billion-dollar brands, built and scaled my own business (hi, Recloseted), and spent the last five years in the trenches with startups. In other words, I'm corporate trained, startup tested, and founder humbled. So I know what works when you have a big budget (and investors to answer to), and what to do when you're bootstrapping.
Now I help founders take complex ideas and make them easy to understand, easy to trust, and easy to buy. And yes, I'm a content creator too, so I test what I teach first!
Helping the founders building what the world actually needs.
The businesses doing real good are facing an uphill battle.
Big-brand strategy and results, without the big-brand budget.
I started Audace to make go-to-market strategy and execution accessible to mission-driven founders, with flexible ways to work together and no agency-sized commitments. Because when these businesses win, everyone wins.
Why Audace exists“Selina’s marketing guidance has been really helpful. She has helped me develop a clear strategy and concrete, achievable steps to share what I’m creating and build awareness for my brand.”
Read the full review
Working with Selina has been incredibly valuable as I build my first brand. She’s helped me grow not only in my knowledge, but also, and perhaps most importantly, in my confidence and mindset as an entrepreneur and founder. She’s provided tailored guidance, practical toolkits, and actionable strategies that have helped me navigate my first products and prepare for launch. Her marketing guidance has been especially helpful since marketing is a new area for me. She has helped me develop a clear strategy and concrete, achievable steps to share what I’m creating and build awareness for my brand.
Marketing lessons, in your feed.
Business and marketing advice that actually helps, plus a look behind the scenes.
