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BUILT TO
BESPOKE BUSINESS ADVISING
Six years ago, I built my dream sustainable fashion consultancy from the ground up and scaled it to multiple six figures. But I did it using “grow-at-all-cost” strategies that everyone swore by.
I poured money into mentors, programs, and courses, only to feel more frustrated, overwhelmed, and burnt out. I became a martyr to my business — working 24/7 with little to show for it, re-investing most of my profits because “that’s what a good founder does.”
Everything came to a head last summer when I realized I couldn’t keep living like this. Slowly but surely, I found the courage to rebuild my business brick by brick — this time, on my terms. I prioritized sustainable growth, creating a business that supports my lifestyle, bank account, and the planet.
This journey inspired me to create Built to Last — the exact resource I wish I had while building my first business. Let me save you the mental breakdowns, existential crises, and wasted effort. Let’s build your business in a way that works for you — together!
SELINA HO
HI, I'M
THIS IS MY STORY
I GET IT BECAUSE I'VE BEEN THERE...
MAKE YOUR BUSINESS WORK FOR YOU ↓
Built to Last is a 6-month 1:1 business consulting service where we get clear on your version of success and develop a strategic, intentional roadmap to sustainably achieve it.
Along the way, I will guide you every step of the way as you rebuild and grow your business – ensuring you have the support and accountability to succeed.
YOUR BUSINESS, YOUR RULES
BUILT TO LAST / BUILT TO LAST / BUILT TO LAST
INTRODUCING
YOUR NEXT CHAPTER STARTS HERE ↓
A business that works for you — no more endless hours with little to show for it.
Streamlined operations with optimized systems, so you can step out of the weeds and focus on the big picture
A marketing strategy that connects deeply with your audience, helping you make an impact and convert your community into customers
A sales funnel that runs in the background, with aligned launch strategies that generate consistent, stable income without burnout
Products and offers that leverage your strengths and passions, making your business feel fulfilling (again)
Your New Reality
MAKE THIS YOUR REALITY ↓
ALISA KOZ, PERSONAL STYLE COACH
I'm a new mother navigating how to build my business with limited time and energy. Selina helped me build my dream signature offer!
KAYLA, Føle Studios
Selina isn’t just a strategic partner — she’s your biggest supporter. Working with her made me feel like this dream was truly possible, even with limited time and resources.
She helped me bring the ideas in my head to life with a refined business model, detailed launch timeline, and in-depth marketing strategy. Beyond the tangible tools, she completely transformed my mindset. I finally had the clarity, accountability, and encouragement I needed to move forward.
I was a first-time founder juggling a part-time job — and Selina helped me turn my vision into a real, strategic business.
Yes, Really!
THE BUILDING BLOCKS ↓
Access the Built to Last Course outlining sustainable product, sales, launch, and marketing strategies, as well as the systems and processes to seamlessly execute
learning
on-demand
03
6 months of Slack support for real-time feedback, reviews on anything you’re working on (sales pages, content, etc.), and quick answers to your questions
support
on-the-go
02
6 monthly strategy sessions with Selina to refine your product suite and get support on your sales, launch, and marketing strategies.
strategy
monthly sessions
01
AKA THE BUILDING BLOCKS
How We'll Do It
- Create offers that align with your strengths and are built to sell
- Optimize your product suite - refine, revamp, or retire underperforming offers
- Think strategically about your entire product suite so you have upsells and downsells to maximize revenue without more effort
PROFITABLE PRODUCT STRATEGY
The Built to Last Curriculum
- Strategize your annual launches for consistent cash flow and energy management
- Execute high-impact go-to-market tactics to achieve your goals — without the burnout
- Implement launch strategies designed for your energy and audience
- Get plug-and-play templates to launch with ease
SUSTAINABLE LAUNCH STRATEGIES
- Market your business in a way that feels good — and works
- Develop a sustainable content strategy that connects with your audience
- Set up content systems to stay consistent without spending hours creating
CONVERTING MARKETING STRATEGY
- Create a sales process that brings in consistent income on autopilot
- Set up a seamless sales funnel — from traffic to nurturing to conversions
- Build a system that brings in leads and clients without constant manual effort
SUSTAINABLE SALES SYSTEM
- Create offers that align with your strengths and are built to sell
- Optimize your product suite - refine, revamp, or retire underperforming offers
- Think strategically about your entire product suite so you have upsells and downsells to maximize revenue without more effort
PROFITABLE PRODUCT STRATEGY
The Built to Last Curriculum
- Strategize your annual launches for consistent cash flow and energy management
- Execute high-impact go-to-market tactics to achieve your goals — without the burnout
- Implement launch strategies designed for your energy and audience
- Get plug-and-play templates to launch with ease
SUSTAINABLE LAUNCH STRATEGIES
- Market your business in a way that feels good — and works
- Develop a sustainable content strategy that connects with your audience
- Set up content systems to stay consistent without spending hours creating
CONVERTING MARKETING STRATEGY
- Market your business in a way that feels good — and works
- Develop a sustainable content strategy that connects with your audience
- Set up content systems to stay consistent without spending hours creating
CONVERTING MARKETING STRATEGY
MAKE YOUR BUSINESS YOUR DREAM JOB ↓
ALISA KOZ,
PERSONAL STYLE COACH
She helped me shift my mindset, own my expertise, and move forward with clarity and confidence.
Before working with Selina, I was stuck — full of ambition but unable to prioritize or take clear action. Selina’s structured, tailored approach helped me cut through the noise and finally bring to life a signature program I’d dreamed about for years. Even with everything going on, we found a sustainable way to build a strong, purposeful foundation for my business.
As a new mom navigating limited time, sleepless nights, and getting sick from my toddler, I felt overwhelmed by endless ideas and unsure of what to focus on.
Renée, smith bowen
I’d recommend working with Selina to any business — whether you’re just starting out or already established.
Selina’s support and guidance were instrumental in helping me confidently launch my business. Her strategic insight and encouragement gave me the push I needed to finally go for it.
I made $6,500 in one night at my launch event — something I never thought was possible when starting this new chapter.
Client Stories
You’re open-minded and ready to embrace fresh strategies and systems that work for you
You’re motivated to show up, take action, and do the work required to achieve your goals
You have a business that needs a pivot, expansion, or major changes, or you want to start a venture and build it sustainably from the ground up
You’re a conscious founder committed to scaling your business sustainably — without compromising your values or well-being
This is for you if...
THIS IS 100% ME!! ↓
ARE WE A GOOD FIT?
@SELINAJHO
I’m a seasoned business advisor and consultant with a proven track record of helping conscious founders build fulfilling, sustainable businesses on their own terms. My experience spans industries such as tech, healthcare, fashion, and CPG, so whether you’re running a product-based or service-based business, I’ve got you covered.
After scaling my first business, Recloseted, to multiple six figures, I realized the “hustle at all costs” model wasn’t the answer. Now, I’m on a mission to help founders grow smarter, not harder. Together, we’ll simplify, strategize, and scale your business into one that works for you and supports the life you want to live.
Hi, I'm Selina!
Who’s Behind the Magic?
SECURE ME AS YOUR MENTOR ↓
LET'S BEAT THE ODDS ↓
80%
of entrepreneurs struggle with burnout
63%
of founders spend time working IN their business instead of ON it
of small businesses fail because of cash flow problems
82%
of businesses fail within the first 5 years
50%
Grow-at-all-cost strategies might bring quick wins, but they’re not built to last. Burnout, inconsistent income, and short-term thinking lead too many businesses to struggle — or worse, shut down. The reality is, your business needs time, strategy, and sustainability to reach its full potential and give back to you. That’s why the Built to Last approach is more important than ever — it’s about building a business that thrives for years to come!
Sustainable Growth is the Future of Business
LOCK IN THE BEST PRICE
Spots are offered by application to ensure this is the perfect fit.
I work with clients at all stages and seasons of their business, so don’t hesitate to apply! I’d love to learn more about your business and challenges to assess how we can achieve your version of success. I can’t wait to read your application!
APPLY NOW →
On-Demand Lesson Videos covering product, sales, launch, marketing, and growth strategies
✓
Unlimited Reviews & Feedback on anything you’re working on
✓
Unlimited Slack Access for on-the-go consulting
✓
6 Monthly Virtual Strategy Sessions
✓
Six Monthly Payments of $998
Bespoke business ADVISING to BUILD a business that fulfills you
Last
Built to
FAQs
What exactly is Built to Last?
Built to Last is a 6-month, 1:1 business advising service designed to help conscious founders transform their businesses into ones that are sustainable, aligned, and fulfilling. Together, we’ll define your version of success, create aligned offers, implement sustainable sales and marketing strategies, and set up systems that allow your business to grow without burning you out. Everything we do is tailored to your unique strengths, goals, and vision.
Who is Built to Last for?
Built to Last is for conscious founders—whether you’re just starting out, pivoting, or scaling—who want to grow their business sustainably and align it with their values and lifestyle. I work with both product-based and service-based entrepreneurs at all stages of their journey. If you’re ready to grow smarter, not harder, this service is for you.
How is this different from other business programs or courses?
Unlike generic courses or one-size-fits-all programs, Built to Last is completely personalized to your business. This is about more than learning; it’s about execution. Over six months, you’ll get tailored strategies, support, and accountability to make real, lasting progress.
What can I expect to achieve in six months?
- A clear vision of success and aligned offers
- A sustainable sales and launch strategy
- An optimized sales funnel and marketing plan that feels authentic
- Streamlined systems that save you time and energy
- Consistent sales and a business that supports your life, not the other way around
What’s included in the program?
- Six 1:1 personalized strategy sessions
- Slack support for real-time feedback, questions, and reviews
- On-demand video lessons tailored to your needs
- Proven frameworks to implement product, sales, marketing, and growth strategies
What if I don’t have time to add more to my plate?
This service is designed to simplify your business, not overwhelm you. We’ll streamline what’s already on your plate and build systems that save you time in the long run.
What if I don’t know exactly what I want my business to look like yet?
That’s okay! One of the first things we’ll do is clarify your version of success and define what an aligned, fulfilling business looks like for you. From there, we’ll build your offers, strategies, and systems to support those goals.
Do I need to have a big audience or lots of inquiries to get started?
Not at all. Built to Last meets you where you are—whether you’re struggling with low inquiries, inconsistent sales, or an unengaged audience. Together, we’ll create strategies to grow your audience and optimize your business for consistent, sustainable results.
I’ve tried other programs and didn’t see results—how do I know this will work?
Many programs offer cookie-cutter advice, but Built to Last is tailored specifically to your business. You won’t be left figuring it out on your own—we’ll craft a clear, actionable plan together and implement it step by step with ongoing support to ensure you see real results.
How do I know if this is the RIGHT FIT?
right fit for me?
- Tired of working 24/7 with little to show for it
- Feel overwhelmed and burnt out
- Know your business needs a serious overhaul
- Ready to take control, work smarter, and build a business that works for you