Hi, I'm Selina!

Over the past 10+ years, I’ve built my career at the intersection of strategy, growth, and entrepreneurship. I’ve had the opportunity to work across corporate, startup, and founder-led environments, which means I’ve seen business growth from a lot of different angles and stages.

Early on, I led complex marketing initiatives across major brands and cross-functional teams, learning how to think strategically, manage moving pieces, and drive growth at scale. Later, I brought that same lens into my own ventures, where I learned the scrappier side of building: how to test, sell, pivot, create demand, and keep going when there’s no big team behind you.

To date in my career, I’ve built billion-dollar brands, supported 100+ startups, scaled two ventures of my own, and built a top 5% globally ranked podcast. Those experiences shaped the way I approach go-to-market today: with both strategy and realism. I care about clarity, strong positioning, thoughtful execution, and building momentum in a way that is actually sustainable.

What’s brought me the most fulfillment, though, has always been helping founders. I love getting into the weeds with ambitious people, helping them sharpen their vision, make smarter decisions, and build stronger paths to traction. Not just with more marketing, but with the right strategy underneath it.

That’s what my work is about now. Today, I help purpose-driven startups and founders build go-to-market strategies that are clear, grounded, and built for real growth. My approach blends big-picture thinking with practical execution so you’re not left with fluffy ideas or a bloated plan you’ll never use. Instead, the goal is simple: help you get clear on what matters, focus on what moves the needle, and grow with more confidence and less guesswork.

If you’re building something meaningful and want a strategic partner who can help you turn vision into traction, you’re in the right place.