Hi, I'm Selina!
It all started when I started my own piano studio at sixteen…
I loved the experience of building my own small business. I enjoyed teaching piano to other children — but I relished in the freedom that came with making my own money. I got super nerdy trying to get more students (I needed $ to buy random things at the mall and go to the movies with my friends okkk). Ever since then, I’ve been obsessed with all things business and entrepreneurship!
Making *monumental* life decisions is such a big deal in the moment. But looking back, everything always makes sense. That’s exactly how I feel about my career.
Over the past 15 years, I’ve always tried to do things that I was passionate about and made sure I was learning and growing. I’ve worked in so many different industries (healthcare, tech, film, fashion, beauty, advertising…) and had the opportunity to do so many cool things (project manage a multi-million dollar revenue generating initiative at 23, start my own company (!!!), speak at an annual meeting in Singapore, and more).
The thing that has brought me the most amount of joy and fulfillment though has been helping female founders build their dream businesses. If you watched my career pivot video, you’ll know that I had the honor of supporting conscious female founders for over six years with my previous business Recloseted and it was such a transformative experience. It was the first time I earned a living doing something that was 100% aligned with my values.
Fast forward to July 2024, I realized I had outgrown my business and it was no longer serving me. I had ambitions to make a bigger impact and help folks outside sustainable fashion — and Recloseted was becoming a box that I was trying to force myself into.
So, I got introspective and reflective to figure out my next moves. It was a messy process — lots of tears and menty b’s — but I got through to the other side after pinpointing what I wanted.
And that’s simply to make an extension of what I was doing before — but with a new lenses. I still want to support conscious founders to create wealth for themselves, but I want to challenge myself and my clients to do it in a way where it supports their lifestyle, bank account, and the planet. I firmly believe that you can be a successful entrepreneur without working 24/7 or living paycheque to paycheque or needing to have a negative impact on the environment.
Soooo helping value-driven founders build businesses that sustain them is my new mission! I’m so excited for this new era because it allows me to help more people and have a bigger impact. Let's achieve your objectives and goals together!
xoxo Selina
LET'S GET DEEP
I'm achieving my version of sustainable success and being unapologetic about getting there
My hot take? Success at all costs is not success. I don't want to be that multi-millionaire that achieves their goals only to realize they haven't lived their life, or have no meaningful relationships. My version of success is having a career that fulfills me, sustains my lifestyle, has a positive impact on the planet, and allows me to spend time with my loved ones. I believe we can "have it all"!!!
What I
value
What I'M
unlearning
That I need to “work hard”. Instead of working for the sake of working, I’m trying to adopt the Euro lifestyle of working to LIVE. Priorities and efficiency are the name of the game.
What I
believe
what I
regret
Having deep and meaningful conversations with those around me! I enjoy discussing complex topics, holding safe spaces, actively listening, sharing personal experiences and takeaways from my ever-so-wise therapist. I live by the mantra: vulnerability is the admission price to connection
Everyone should have a fulfilling career! You don’t have to love every aspect of your job because that’s unrealistic, but you should love at least 80% of it!
Life’s too short to do something you don’t enjoy.
Not spending more time with my grandfather before he passed away. At the time, I was so “busy” trying to recruit for job. Now, I don’t even resonate with the corporate grind anymore and he’s no longer here.
So, make the time to see and call your loved ones. The beauty of life is that everything ends —that gives meaning to the time we have together and why it’s so sacred.
ON MY MOODBOARD
adventure
wedding planning
connection
Hustle Culture
I'm Not About
Memorable Experiences
Always Splurge On
Have a New Biz Idea
Most Likely To
Living in London
Ask Me About
Matcha Latte
Always Order Me
MY VIBE AT A GLANCE
"One day, the mountain that is in front of you will be so far behind you, it will barely be visible in the distance. But the person you become in learning to get over it? That will stay with you forever. And that is the point of the mountain."
— BRIANNA WIEST
"One day, the mountain that is in front of you will be so far behind you, it will barely be visible in the distance. But the person you become in learning to get over it? That will stay with you forever. And that is the point of the mountain."
— BRIANNA WIEST
let's do this
If you're looking to build a business that supports your lifestyle, bank account, and the planet... you've come to the right place. Join me and let's sustainably scale your business together!
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