Build & Launch a Business That Actually Sells -- Without Wasting Time or Money

FREE GTM ESSENTIALS COURSE

In just 12 bite-sized lessons, you'll learn:

You’re not sure how to build the foundation for sustainable growth or scale beyond early adopters

You’re relying too much on paid marketing (or don’t know how to grow without it)

Your community isn’t engaged or growing, making it hard to build trust and momentum

Your brand doesn’t stand out, and you’re not sure how to position yourself against competitors

Sales are unpredictable, and you don’t have a clear process for converting paying customers

You’re unsure if you’ve truly hit product-market fit—you have some traction, but it’s not consistent

DOES THIS SOUND FAMILIAR?

Turn Things Around For Free

Get Your Free GTM Roadmap

"Selina doesn't hold back and provides SO much value in this free course!!! It's a must"

💚

Your Free GTM Essentials Course

Create products and services your customers actually want and will pay for

Identify and validate the right problem to solve
Build a MVP that gets real-world feedback
Co-create with your ideal customers to validate product-market fit before scaling

Nail Your Product Strategy

01

HERE's WHAT YOU'LL ACCOMPLISH:

SOLIDIFY YOUR GTM ESSENTIALS

Turn interest into consistent and predictable sales

Design a repeatable sales system that converts
Understand your customer journey and set up a funnel that nurtures buyers
Learn pricing and monetization strategies to maximize revenue

Build a Sustainable Sales Engine

02

SOLIDIFY YOUR GTM ESSENTIALS

Grow your audience without relying on paid ads

Attract your ideal customers with high-impact, low-cost tactics
Create a simple, powerful content strategy to build trust and authority
Repurpose content to amplify your reach

Master Organic Marketing

03

SOLIDIFY YOUR GTM ESSENTIALS

Work smarter, not harder — and lead your business with clarity

Learn frameworks to focus on what matters
Build systems that free up your time and energy
Develop the mindset and habits of successful founders (without burning out)

Execute Without Burnout

04

SOLIDIFY YOUR GTM ESSENTIALS

Hello, I’m Selina — GTM strategist, marketing leader, and the creator of GTM Essentials.

With over 15 years of experience launching and scaling brands—from billion-dollar corporations to VC-backed startups and my own ventures—I’ve seen what works (and what doesn’t) when it comes to go-to-market strategy.

After leaving corporate, I founded Recloseted, a sustainable fashion consultancy that grew to multiple six figures and helped hundreds of brands launch and scale. My work has been featured in Forbes, Fortune, CBC, and The Globe & Mail. Through that journey, I realized that success without sustainability—for both my clients and myself—quickly leads to burnout.

Now, I combine my corporate expertise and entrepreneurial lessons to help founders like you build businesses that actually last. I don’t just hand you a strategy—I help you roll up your sleeves and execute, so you can focus on what you do best while growing a sustainable, impactful company.